The term "guerrilla marketing" was coined by famed marketer Jay Conrad Levinson, and he built his brand based on the idea of using marketing tactics that nobody else in a niche would consider using. This holds true in Guerrilla Multilevel Marketing as well.
Levinson addresses the problem that most people face in Multilevel Marketing (MLM) - and that is finding new prospects and new recruits for their opportunity. Warm-marketing tactics have been supported and advocated so long in the industry that many people have turned to alternative tactics - many of the type that Levinson recommends.
The idea of building a business with Guerrilla tactics really boils down to following a few key concepts:
1. Budget
Guerrilla marketing is about saving as much money as you can while making as much money as you can. It's the idea of using the minimal possible investment for maximal results. Many distributors spend small fortunes on front-loading product, handing out free samples, dropping flyers on cars and going door-to-door trying to peddle their wares. These types of marketing techniques are not only time-consuming and ineffective - they aren't cheap either!
2. Response
Multilevel marketing success depends on getting interested people to respond to your message. This allows you to reach the masses of people that are searching for your type of product, service, or opportunity, while at the same time testing and using techniques that give you a sustainable flow of new prospects and potential clients.
3. Creativity
Any form of effective marketing is ultimately about creativity - about seeing opportunity where others don't, and capitalizing on first-movers advantage. This is the whole essence of Guerrilla Multilevel Marketing, and it really demolishes the myth of "cookie cutter" marketing and shows how effective marketing is marketing that stands out and gets people to take notice of your message.
We think that Guerrilla Multilevel Marketing is spot-on. If you are in MLM or network marketing, we highly recommend you learn guerrilla-style tactics to grow you business for long-term success.
Joshua Fuson is a professional marketer, and has participated in the generation of over $14 million dollars in the direct-marketing industry in the past 4 years alone. To find out more about Josh, see The Free MLM Success Guide You can also learn more about how to use guerrilla marketing in your business, see The MLM Success Blueprint. Article Source: http://EzineArticles.com/?expert=Joshua_Fuson |
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