Having set up in business just over a year ago I know that the beginning is hard. Not only is money tight but you have so many ideas running round your head in terms of marketing and it can be quite a shock to see how expensive some marketing techniques cost.
With this in mind we decided to sit down and come up with 10 cheap marketing ideas for a young business (where you can afford to be more 'unique' in your approach!)
1) Fish Bowl
In many restaurants and clubs there is a bowl on the counter for you to pop your business card into. Usually these are for a free meal or something but it's worth putting your card into as many as you can. You never know who is going to collate all the cards and yours may get passed onto someone who needs your services.
2) Chat, Chat, Chat
Word of mouth is by far the best form of marketing. Get friends and family talking about you and your business. Even better is a happy customer who will sing your praises!
3) Wear your heart on your sleeve
A t-shirt costs under £20 to print up so why not get a t-shirt with your logo or a funny caption on it and where it everywhere you think you will be spotted and ALWAYS at networking events.
4) A tattoo!
Ok, so not a real tattoo but a hair tattoo...pay a very willing friend to tattoo your logo into their hairstyle for a few weeks. Will get loads of notice and the uniqueness of it should get some good attention. Not to mention it will always be on show (note: do it in summer so it's not hidden under a hat!)
5) Post yourself happy
Why not go round town and stick up handwritten notes on post it notes around town. They are bright, fun and noticeable. Don't do it on a wet day and don't stick them to private property!
6) Stickers
Just like post-it notes but a little bit more professional. You can choose where to put them and who to give them to.
7) Invites
Why not mail people and invite them to visit your website? You could also send a postcard to potential clients with an invitation.
8) Set a competitions
Set up a random competition where the main aim is to sell the competition not your business. It's fun and unusual and will generate interest in your company in a round-about way.
9) Free stuff
Spend £10 or so buying something random like sweets then hand them out in the street. Anyone who takes one must take a business card. Hopefully you will have your card passed on and if not, it's positive publicity for your company regardless.
10) Be noticeable on the Net
Get yourself a professional website designed and built. It may cost more than the previous ideas but it's worth it's weight in gold.
So there you have it, several cheap and weird marketing ideas for your new company - good luck!
Lynne Foster is a director of PoLR Limited - a professional SEO, web design and online marketing company in Glasgow Scotland. Article Source: http://EzineArticles.com/?expert=Lynne_Foster |
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